Preheat the oven to 375 degrees F.
Grease a 15 x 10-inch jelly roll pan with nonstick cooking spray then line with parchment paper, leaving about a 1-inch overhang on the short ends. Spray the top of the parchment with cooking spray; set aside.
Whisk the dry ingredients together in a mixing bowl.
In a separate large bowl, add the wet ingredients. Beat with a handheld mixer on medium-high speed for three minutes.
Add the flour mixture to the wet ingredients and fold in with a rubber spatula just until combined.
Pour the batter into the prepared pan and spread into an even layer. Drop the pan on the counter a few times to even and eliminate air bubbles.
Bake at 375 degrees F for 13 to 15 minutes for or until the edges look dry and top of cake springs back when touched.
Let the cake cool for 3 minutes. Meanwhile, line a clean, heatproof surface with new parchment paper and dust with ¼ cup powdered sugar.
Loosen the edges of the cake with a knife. Working quickly, use the parchment overhang to lift the cake out of the pan and flip it over onto the new parchment. Peel off the old parchment paper. If needed, trim the edges of the new parchment on the short sides so they line up with the cake. Slowly, tightly, roll the cake in the parchment paper — working from short end to the short end.
Refrigerate the cake for 1 hour until cool or transfer the cake roll to a wire rack to cool completely, about 2-3 hours.
While the cake is cooling, make the Nutella Filling and refrigerate. For the traditional Cream Cheese Filling, wait until you’re ready to frost the cake to make it: